Xima Instrument Welcomes Steve Haddock, New Leader Earnings Officer

Xima Instrument Welcomes Steve Haddock, New Leader Earnings Officer

South Jordan, UT, June 02, 2022 –(– Steve Haddock joins Xima as the primary strategic rent after Bow River Capital’s fresh majority pastime funding within the corporate. Haddock started his 25-year telecommunications occupation at MCI and Dash, the place he skilled the consumer’s hole of what companies wanted and the restricted functions of the carriers. Armed with those insights, he jumped into the SaaS markets because the Vice President of Gross sales at MOBI, Tangoe and Cellular Answers, the place he led the transformation of device fashions to ship those vital IT wishes via key strategic alliances, channel companions, and direct gross sales groups to ship huge expansion.

Haddock additionally serves at the Board of Administrators at ETMA (Endeavor Era Control Affiliation), an unbiased nonprofit affiliation that was once established to raise the Endeavor Era Control Trade by means of creating requirements, perfect practices, and by means of serving to to coach enterprises about their price proposition via device and controlled services and products to assist the execution of IT methods.

Founder and CEO Nate Thatcher says, “I’m completely extremely joyful that Steve has joined Xima as our new CRO. Our trade is at an enormous inflection level which gives an enormous marketplace alternative for Xima as we focal point on scaling our core competency of turning in data-driven touch heart answers to SMB consumers world wide. Steve’s revel in, experience, and improbable monitor file of establishing and scaling a hit SaaS gross sales and advertising organizations is strictly what Xima wishes at this pivotal level in our expansion adventure.”

Steve Haddock provides, “With the capital infusion from Bow River at the side of this gifted group of people at Xima, we’re situated smartly to a great deal advance the approach by which companies have interaction with their purchasers to ship a world-class buyer revel in.”

About Xima Instrument
Xima Instrument, sponsored by means of Bow River Capital’s Instrument Expansion Fairness Fund, is an international market-leading SaaS and device platform. Xima’s device permits corporations and value-added resellers of all sizes to optimize their companies operationally via extremely configurable touch heart answers by way of analytics and contact reporting, real-time wallboards, skills-based routing, queue callback, multi-channel and internet chat answers. Be informed extra at or

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