You’ve gathered a huge list of link building for your client report, but how do you present that list in a way that will help them succeed? You want to make sure that you’re providing the most relevant data possible so that they can easily understand the impact of their link building efforts. This guide will walk through some of the most important reports for your client, and how to use those reports to give them what they need.
In this post, we’re going to cover what a link building report is and how you can use it to keep your client happy.
A link building report is a document that summarizes all of your efforts in one place. It should include:
- How many links were built (and where)
- What types of links were built (e.g., guest posts)
- Who was contacted (e.g., editors at various websites)
Organic Search Traffic Report
This report is a great way to show your client that their site is getting traffic from organic search. This report shows them how much traffic they are getting, what keywords are bringing in the most visitors, and which pages on their site rank for those keywords.
- Show Your Client How Much Traffic They’re Getting From Organic Search: If you’re using Google Analytics or another platform for measuring organic search traffic, this data can help you make recommendations about where your client should focus their link building efforts next. For example, if you notice that one keyword has high competition but brings in lots of visitors, consider linking to it from other sites with related content (and then track the results).
- Show Your Client Which Keywords Are Bringing In Visitors: You can use SEMRush’s Keyword Explorer tool to find out which keywords bring in the most visitors each month–and then create links pointing back towards those pages! For example: say I want more people visiting my page about “link building report” (which ranks #1 on page 1). One thing I could do would be create some articles containing unique variations of this phrase and share them around social media channels like Reddit or Quora; once people click through those links back up here again…
Total Number of Links
Total Number of Links
This is the number of links to your site. This can be an external or internal link. For example, if someone has written a blog post about you, that would be considered an external link. If you have a page that lists all of your services and then links to each service individually, that would be considered internal because it’s linking within your own site itself (not outside).
Start now that you have an idea of what link building reports are and how they work, let’s talk about types of links.
Links are important because they tell search engines that your website is relevant for a certain keyword or phrase. The more links to your site from other websites and domains, the higher Google will rank you for those keywords.
There are many different types of links:
- Links from homepage (or home page) – This is where all the main content on a website lives, such as news articles or blog posts. If a visitor clicks through one of these links, he’ll go straight to the home page instead of having to click through several pages until he finds what he was looking for!
Top Linking Pages to Your Site
The second report is called Top Linking Pages to Your Site. It’s a great way to see which pages are linking to your site and how they’re doing it. You can also use this report to find out which pages aren’t linking back or don’t have enough links pointing at them.
To get started, go ahead and click the “View Report” button in your GA dashboard:
Top Referring Domains to Your Site
The most common referring domains are the ones that link to your site. They’re easy to find in Ahrefs, but they can also be found in other tools like SEMRush and Majestic.
The next section will cover how to find these referring domains using Ahrefs.
If you want more information about how many links each domain has acquired, or if they have any backlinks from other sites in their network (i.e., if they’re an authority site), then it’s best to use Majestic Site Explorer instead of Ahrefs’ Backlink Checker tool because it has better data than any other tool out there right now.
One of the most important things to know about link building is that you can measure its effectiveness. With this knowledge, you can help your clients understand the value of their campaigns and make better decisions in the future.
The Authority Report allows you to see how many links a site has been granted by other sites and social media platforms, as well as how many backlinks it has earned from other sites. It also shows which domains are linking to each URL on your client’s website (this is called “inbound linking”). This data helps us determine whether or not an individual URL is authoritative enough for us to pursue outreach opportunities with content creators who might want to link back into it–or if we should focus our efforts elsewhere instead.
Use these reports to give your client what they need to succeed.
When you’re building links for your clients, there are a lot of reports that you can use. These reports give you the data that will help you succeed. But before we get into all of that, let’s talk about what makes a good report and what makes a bad one.
So here’s my advice: make sure you’re using the right data! You don’t want to be working with inaccurate or incomplete information because it will only lead to bad decisions on your part and frustration from everyone involved in this project (including me).
You also need to make sure that whatever metrics or tools used in these reports are accurate as well–this includes Google Analytics and other web analytics tools like Hotjar or CrazyEgg (which I highly recommend using).
Link building is an important part of any SEO strategy. These reports will help you give your client what they need to succeed in their own link building efforts.